for fresh strands & scalp, this deep cleansing shampoo is here to get your whole head & hair feeling squeaky clean + brand spankin' new. charcoal and kaolin clay are deep cleansing heroes that help to remove impurities and excess product build-up & oils to help restore bounce to otherwise weighted, dull hair. the added nutrients & antioxidants of green tea helps to nourish, balance & protect your scalp.